Essays about: "literature review on consumer perception"

Showing result 16 - 20 of 27 essays containing the words literature review on consumer perception.

1. 16. The Complexity of Consumer Trust in Sustainability Communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Dahl; Anna Bakalarska; [2018]
   Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

   Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

3. 17. Sustainable Chic : A cross-cultural study on Millennials' perception of sustainability and intended buying behaviour in the fast fashion industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elin Johansson; Vanessa Julianose; Lisa Winroth; [2017]
   Keywords : Cross-cultural; Fast fashion; Intended buying behaviour; Millennials; National culture; Perception of sustainability; Sustainability; Sustainable consumer behaviour;

   Abstract : Globalisation has led to a rising need for sustainable efforts, not least in the fast fashion industry which is associated with unsustainable procedures in order to meet consumers’ needs and desires. In the fast fashion industry, collections of ecological fabrics, fair working conditions as well as higher quality are examples of sustainable actions. READ MORE

4. 18. Connected Networks & Information Logistics The Vertical Synchronization of Intermodal Transportation with Supply Chains

   University essay from Göteborgs universitet/Graduate School

   Author : Amrith Armstrong; [2016-09-21]
   Keywords : ;

   Abstract : Globalization and the technological development during the past few decades have enabled the increased speed of communication and trade which we witness today. Companies are thereby able to outsource activities which are not considered as a core competency to supply chain actors who specialize in those specific activities. READ MORE

5. 19. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

6. 20. An Analysis on Developing a Common CSR Labeling System in the Fashion Industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Nurunisa Çizmeci; [2015]
   Keywords : CSR labeling; Fashion Industry; Consumer Awareness; Sustainability;

   Abstract : The negative impact of the fashion industry on both society and environment cannot be ignored, especially in recent years, due to news and reports on the negative impacts of the industry has raised awareness among consumers. Some of the consumers started questioning the fashion companies’ operations and demand for more sustainable supply chains. READ MORE