Essays about: "literature review on consumer perception"

Showing result 21 - 25 of 27 essays containing the words literature review on consumer perception.

  1. 21. Cause-related Marketing : A qualitative study into Millennials’ perception

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Beckmann; Florentine Noll; [2015]
    Keywords : Millennials; cause-related marketing; perception;

    Abstract : Background: Consumers in today’s market place request companies to take on responsibility and to act as good citizens. In this sense, cause-related marketing (CM) is a campaign format whereby a company promises to donate a specific amount to a non-profit organization (NPO) or cause in response to every CM-labeled product purchased by the consumer. READ MORE

  3. 22. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    University essay from Karlstads universitet/Handelshögskolan

    Author : Lina Thuvander; Andréas Fredriksson; [2015]
    Keywords : Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Abstract : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. READ MORE

  4. 23. The value of rib design in food packaging: from packaging company and consumer perspectives

    University essay from Lunds universitet/Förpackningslogistik

    Author : Thuan Anh Thu Hua; [2015]
    Keywords : Swedish consumers’ perception; Reinforcing ribs; Food packaging design; Swedish consumers’ purchasing driven.; General Works;

    Abstract : Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. READ MORE

  5. 24. Consumers’ CSR perception on the French and Swedish skincare market : A quantitative study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aurelia Plantamp; Cindy Carpentier; Elodie Sumeire; [2014]
    Keywords : ;

    Abstract : This study tries to explore how consumers from France and Sweden perceive the meaning of CSR and how it influences their purchasing decision for skincare products. This study compares two countries: Sweden and France in a selected market: the skincare market. READ MORE

  6. 25. Symbols of Sustainability : A cross-cultural study on consumers perceived symbolic benefits of energy efficient home appliances

    University essay from Företagsekonomiska institutionen

    Author : Henrik Boberg; Jiraya Chanchon; [2013]
    Keywords : KEY WORDS: Symbolic value; Emotional benefits; Self-expressiveness benefits; Social;

    Abstract : Sustainability is a growing trend and companies are increasingly engaging sustainability in their core business strategy. One example of how this is manifested is through the development of products that are  labelled as energy-efficient. READ MORE