Essays about: "logotype"

Showing result 1 - 5 of 22 essays containing the word logotype.

  1. 1. ”Disgusting pictures” : A study exploring webpages ́ experienced credibility based upon their visual design elements

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Alicia Bernsland; [2023]
    Keywords : credibility; visual design; element; webpage; judgment;

    Abstract : An organization ́s website is often the first contact of a consumer and will therefore probably provide its first impression. Also, as people tend to easily jump from one webpage to the other, an instant judgment of credibility could be made in just a few seconds. READ MORE

  3. 2. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Emma Olsén; [2021]
    Keywords : Industrial Design Engineering; User-Centered Design; User Interface; Website Design; Branding; Rebranding; Redesign; Graphic Profile; Interaction Design; Teknisk Design; Användarcentrerad Design; Användargränssnitt; Hemsidedesign; Webbdesign; Varumärkesdesign; Redesign; Grafisk Profil; Interaktionsdesign;

    Abstract : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. READ MORE

  4. 3. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Naomi Alamaa; Alexandra Causic; [2021]
    Keywords : logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Abstract : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. READ MORE

  5. 4. An Exploration of Satirical Internet Memes Effect on Brand Image

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Klara Gradin; Christopher Kontio; Melker Pripp; [2020]
    Keywords : Marketing; memes; brand image;

    Abstract : The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers.  However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. READ MORE

  6. 5. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    University essay from Linköpings universitet/Maskinkonstruktion

    Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
    Keywords : ;

    Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE