Essays about: "loyalty facebook"

Showing result 11 - 15 of 21 essays containing the words loyalty facebook.

  1. 11. Exploring brands celebrity endorsement on Facebook

    University essay from Karlstads universitet/Handelshögskolan

    Author : Camille Noyer; Stéphane Di Majo; [2015]
    Keywords : Celebrity endorsement; Brand loyalty; Congruence; Social media; Advertising campaign; Advertising effectiveness; Facebook; Consumers interactions; Brand relationship; Posting; Commenting; Tag.;

    Abstract : .... READ MORE

  3. 12. Putting hard figures on soft values : A quantitative analysis of the impact of consumer engagement on social media for a VOD-service provider

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Poya Tavakolian; [2015]
    Keywords : Social media technology consumer engagement reach electronic word of mouth marketing;

    Abstract : In the spring of 2015 this study began and it had the goal of answering questions regarding the importance of consumer engagement for a VOD service provider, the TV4-group.  The goal was to get answers to guide them in the building of a new VOD service for the latter half of 2015. READ MORE

  4. 13. Use of Facebook in Nordic banks. How are some of the Nordic banks using Facebook, could they be more successful?

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : DAGNÝ FRANKLÍNSDÓTTIR; [2013-09-19]
    Keywords : social media; Facebook; Facebook Page; FP; banks; trust; posts; public;

    Abstract : The reputation and image are of high interest in today´s society and social media has become the key instrument for organizations to flourish in that area. In this thesis it will be investigated how few a banks in Nordic countries present themselves and communicate to the public using Facebook. READ MORE

  5. 14. In Facebook we trust : a case study of consumer relationship & Facebook

    University essay from Sektionen för hälsa och samhälle

    Author : Amanda Oxwall; Tove Zander; [2012]
    Keywords : Trust; Facebook; Relationship Marketing; Online Trust; Social CRM;

    Abstract : Problem: Facebook is the most frequent and most used Social Media of our time. Facebook shapes new opportunities in communication and collaboration between companies and consumers that have not been possible before. Facebook is a marketing channel that gives companies an easy and free way of sharing fast information and communication online. READ MORE

  6. 15. The Impact of Soccial Networking on Customer loyalty : Facebook case

    University essay from Ekonomihögskolan, ELNU

    Author : Sintset Sylviane; [2012]
    Keywords : customer loyalty; social networking sites; Facebook;

    Abstract : This bachelor thesis studies the impact of social networking on customer loyalty. Customer loyalty is defined as a commitment to re-buy a specific product or service in the future, despite external influences. There are several influencers of customer loyalty that must be taken care of, e.g. READ MORE