Essays about: "loyalty facebook"

Showing result 16 - 20 of 21 essays containing the words loyalty facebook.

  1. 16. Social Media Relationships and the Swedish Coffee Industry - A Study Connecting Uses and Gratifications to SCRM Strategies and Business Functions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nils Fergin; Fredrik Palmberg; [2012]
    Keywords : Social CRM; Uses and Gratifications; Social Media Marketing; Facebook Fan Pages;

    Abstract : In consumer product markets it has been standard for firms to use traditional relationship marketing to create a competitive advantage and brand loyalty, however lately a shift towards social media channels and Social CRM has been noted. Companies deem the new marketing channel promising, however social media users do not generally reflect on this way of interacting with brands unless they perceive it beneficial. READ MORE

  3. 17. [en-geyj-muh nt] : How are Brands Engaging and Building Relationships with Fans and Customers in Social Media?

    University essay from Medier och kommunikation

    Author : Carole Ginman; [2011]
    Keywords : Brand Engagement; Social CRM; Relationship; Loyalty; Needs;

    Abstract : How much is a brand worth? Brand equity is a measurement that reflects brand valuation, and is built through a brand’s various products, actions and activities. According to the Consumer Based Brand Equity (CBBE) model, the epitome of equity is achieved when the brand and the people are in a relationship, when the brand resonates with people. READ MORE

  4. 18. Nu är det dags att agera! : en analys av konsumentbeteende från mjölkupproret i Skåne

    University essay from SLU/Dept. of Economics

    Author : Reginald Jason Baguna; Tylo Chacon; [2011]
    Keywords : varumärkeskapital; varumärke; konsumentbeteende; märkeslojalitet; mervärde;

    Abstract : At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Skånemejerier from the stores. This meant that Skånemejerier lost approximately 7% of sales volume. Arla Foods showed a strong desire to compete for market share in southern Sweden. READ MORE

  5. 19. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    University essay from IHH, Företagsekonomi

    Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

  6. 20. Companies on Facebook : How many of the 100  largest Swedish Companies have a Facebook page, and how do they use it?

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Björkqvist; Erik Johannesson; Linn Jorikson; [2011]
    Keywords : Social media; Facebook; company; loyalty ladder; communication; content analysis;

    Abstract : Purpose: The purpose of  this thesis is to see if the 100 largest Swedish companies are present on  Facebook, and if they are, how they use their business pages. Further the  customers’ perception of companies’ use of Facebook will be included. To  investigate this, three research questions were created. Background: As Web 2. READ MORE