Essays about: "loyalty facebook"

Showing result 6 - 10 of 21 essays containing the words loyalty facebook.

  1. 6. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Linnea Olsson; [2018]
    Keywords : Marketing Communication;

    Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE

  3. 7. Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative

    University essay from Umeå universitet/Företagsekonomi

    Author : Oliver Chicaiza; Carl Fredrik Somp; [2018]
    Keywords : ;

    Abstract : Corporate storytelling is what happens when brands are telling their stakeholders stories. These stories can carry a vast array of messages, but in many cases, theyare just stories. Stories of founders, stories of people in the history of a company, stories of the heritage that a particular brand carries and has carried for centuries. READ MORE

  4. 8. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan

    University essay from Umeå universitet/Företagsekonomi

    Author : Mirza Khuram Shahzad; Mehnaz Kausar; [2016]
    Keywords : Marketing communications; Advertising; Deceptive advertising; perceived deception; customer trust; customer loyalty; corporate image; consumer behavior; false advertising; telecommunication sector in Pakistan;

    Abstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE

  5. 9. Branding with social media in the competitive world: A case study of city branding practices in Copenhagen

    University essay from Stockholms universitet/JMK

    Author : Yin Ching So; [2015]
    Keywords : place branding; social media; audience research; participatory culture; case study;

    Abstract : Nowadays, nation states put much more focus on boosting their soft power, culture and ideologies, in order to strengthen and enhance national reputation and fame. Place branding strategies therefore become a necessity. READ MORE

  6. 10. Customer engagement behavior on social media brand communities : A quantitative study regarding engagement behavior, perceived benefits, and relationship outcome on different social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sarah Sjöqvist; [2015]
    Keywords : Customer engagement; relationship benefits; relationship outcome; loyalty; trust; satisfaction; social media; brand communities; Facebook; Instagram; Pinterest;

    Abstract : Social media has provided both companies and customer with new opportunities. Customers are increasingly integrating social media into their daily lives and companies has noticed these new traditional medias and started to take advantage of them through brand communities. READ MORE