Essays about: "management of corporate reputation"

Showing result 1 - 5 of 72 essays containing the words management of corporate reputation.

  1. 1. Sustainable Funding: The Future Role of Finance Suppliers in Sweden Promoting Green Real Estate.

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tim Jakobsson; Axel Cuvier Kareby; [2024-03-06]
    Keywords : ;

    Abstract : This report investigates the relationships between Corporate Social responsibility and how it affects Swedish banks' role in promoting green real estate. The foundation of the analysis is a qualitative study based on interviews that were conducted on Swedish banks. READ MORE

  3. 2. Making a Red Devil: The Case of Manchester United and Mason Greenwood

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Otterhed Bolin; Gabriel Eppens; [2024]
    Keywords : Corporate Brand Identity; Reputation Management; Corporate Social Responsibility; Crisis Management; Business and Economics;

    Abstract : .... READ MORE

  4. 3. Determinants of SMEs' Sustainable Practise : A case study of a Swedish financial firm

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sebastian Orrmell; Jonathan Markl; Fahmid Anam Chowdhury; [2023]
    Keywords : SMEs; Sustainability; Social Performance; Resource-Based View; Stakeholder Theory; Upper Echelon Theory; Small and Medium Sized Enterprises;

    Abstract : Purpose – To find out what factors hinder and promote SMEs to practice sustainable business. Methodology – Qualitative case study based on interviews and archival data. Findings – This research resulted in five different propositions. 1. READ MORE

  5. 4. Stella Artois - Brewing a better reputation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
    Keywords : Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

    Abstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE

  6. 5. Sky is The Limit...or is it?: American Airlines AAirpass Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Darragh Moorhouse; Hanna Åstrand; Can Üner; [2023]
    Keywords : American Airlines; Corporate; Brand Management; Aviation; Airpass; AAirpass; Reputation; Case; Business and Economics;

    Abstract : This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.. READ MORE