Essays about: "management thesis on media planning"

Showing result 6 - 10 of 12 essays containing the words management thesis on media planning.

1. 6. From visions of sharing power to building a culture of learning. Citizen participation in communication processes for development, in Malmö, Sweden

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Frida Leander; [2018]
   Keywords : citizen participation; communication for development; participatory communication; voice; power;

   Abstract : The City of Malmö, Sweden’s third largest city, has high ambitions when it comes to inclusion and participation from local businesses and universities, NGOs and citizens. The decision to democratize management and to change the city’s processes towards working on (more) equal terms with relevant actors, was made by the City Council in 2014 as a step towards a socially sustainable development. READ MORE

3. 7. Ett bilfriare stadslandskap? : hur förarlösa bilar kan forma framtidens stadsmiljö

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Amanda Erlingsson Lundgren; Mathilda Kristoffersson; [2016]
   Keywords : förarlös; autonom; kollektivtrafik; cykel; gång; stadsplanering; trafikplanering; landskapsarkitektur; hållbarhet; yta;

   Abstract : Med stort intresse för planering och mobilitet som bakgrund har vi i detta arbete undersökt hur våra framtida transportsystem skulle kunna komma att se ut och hur dessa kan komma att forma våra städer. I dagens otroligt snabba teknikutveckling ser vi ständigt nya innovationer som förväntas minska utsläpp, öka säkerheten i trafiken eller optimera bilanvändandet. READ MORE

4. 8. Strategy Development for Building Digital Collections of the University of Cape Coast Library, Ghana : A Case Study

   University essay from Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

   Author : Nesba Adzobu; [2013]
   Keywords : case study; digital collections; Ghana; interviews; Mintzberg; strategic planning; UCC;

   Abstract : Strategic planning is a critical issue for higher education academic libraries, especially in developing countries like Ghana, due to limited financial resources and the rapid change in the information environment during the last several decades. Theory-testing case study methodology was used in this thesis to examine strategy formulation and implementation in building the digital collections of the University of Cape Coast Library (UCCL) in Ghana. READ MORE

5. 9. Att förhålla sig till den nära historien : och planera för den avlägsna framtiden

   University essay from SLU/Dept. Of Landscape Architecture, Planning and Management

   Author : Anna Sunding; [2009]
   Keywords : landskapsarkitektur; samtidshistoria; planering; miljonprogram;

   Abstract : This thesis concerns the term contemporary history and its role in landscape architecture. Today's contemporary history is defined as the planning and architecture connected to the 60s and 70s, in Sweden carried out as a large scale planning project called "Miljonprogrammet", which set out to build one million new residences in ten years. READ MORE

6. 10. Key Success Factors in Internet Advertising

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Symeon Papadopoulos; [2009]
   Keywords : online advertising; online user activity; user cognitive mode; advertising effectiveness; brand recall; priming study; social context;

   Abstract : Internet advertising (also known as online advertising) is the delivery of advertising messages and marketing communications through the Web. It has presented sustainable revenue growth since its inception in the mid-1990s. Internet advertising takes a multitude of forms, ranging from the “traditional” banners to today's rich media ads. READ MORE