Essays about: "managerial approach"

Showing result 1 - 5 of 543 essays containing the words managerial approach.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

4. 3. Do Swedish fund managers create value? A study on the skill of fund managers of actively managed Swedish funds

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Charlie Blidén; Christoffer Wielbass; [2024]
   Keywords : Managerial Skill; Mutual Funds; Value Added; Crisis and No-Crisis; Green and Brown Funds;

   Abstract : This thesis investigates the performance and skill of fund managers in the Swedish mutual fund industry, challenging the traditional view that actively managed funds underperform the market. Utilizing a novel approach, the study defines skill as 'realized value added', which incorporates gross alpha and assets under management. READ MORE

5. 4. PAY TRANSPARENCY AND BARGAINING POWER: A MIXED-METHODS STUDY.

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Axèle Arricot; [2023-10-20]
   Keywords : Pay transparency; bargaining power; gender pay gap; social comparison.;

   Abstract : Through a mixed-methods approach consisting of a European-wide survey and qualitative interviews, while using a multinational company as my case study, I explore employees´ perceptions of pay transparency as an effective action to close the gender pay gap. I argue that women´s perceived weaker bargaining power, spurring from gendered social norms, is preventing them from reaching similar pay levels to that of men, as well as managerial positions in which they represent a minority, which participates in upholding the gender pay gap. READ MORE

6. 5. Towards the Implementation of Autonomous Vehicles - Stakeholders' Perspectives and Concerns

   University essay from Göteborgs universitet/Graduate School

   Author : Paolo Concetti; [2023-07-19]
   Keywords : Autonomous Driving; Autonomous Vehicles; Critical Adoption Points; City Planning; Stakeholders Analysis;

   Abstract : A large part of the efforts of companies in the automotive sector today is directed towards the development of autonomous driving. According to many studies conducted in recent years, autonomous vehicles (AVs) have the potential to introduce a real revolution in mobility. READ MORE