Essays about: "market positioning model"

Showing result 6 - 10 of 40 essays containing the words market positioning model.

1. 6. Explaining the dynamics of exchange rate volatility

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Jacob Tjerneld; Hampus Lööw; [2022]
   Keywords : Exchange Rates; Volatility; GARCH; Heteroskedasticity; Time Series Analysis.; Business and Economics;

   Abstract : This research examines the volatility of the Swedish krona in regards to the Euro and US-dollar exchange rate, using both daily and monthly data ranging from the beginning of 2000 until 2022. Using this time span allows us to update previous literature on exchange rate volatility, and also incorporates recent economic events such as the great financial crisis of 2008, the 2020 covid-pandemic and the geopolitical uncertainty in Europe following Russia's invasion of Ukraine. READ MORE

3. 7. Att särskilja sig genom grön marknadsföring : en flerfallstudie på modebranschen

   University essay from SLU/Dept. of Economics

   Author : Adrian Cicek; Alexander Wallin; [2022]
   Keywords : Grön marknadsföring; marknadskommunikation; AIDA-modellen; positionering legitimitet;

   Abstract : I dagens samhälle har den gröna marknadsföringen blivit allt vanligare, det beror på att konsumenter har blivit medvetna om klimatförändringar som modeindustrin står för. Modeföretagen har stor påverkan på klimatet samtidigt som konsumtion av kläder har ökat den senaste tiden. READ MORE

4. 8. Smart Sensors as Technical Enabler of Pay-per-X Business Models for Original Equipment Manufacturers : A Case Study with a German Sensor-Technology Start-up

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Manuel Szablikowski; [2022]
   Keywords : Pay-per-x; Pay-per-use; Equipment as a Service; Digitalization; Industry 4.0; Industrial Internet of Things; Usage-based; Smart Sensors; Sensor technology; Start-up; Case Study; data-driven payment models;

   Abstract : This thesis aims to investigate a digital, emerging business model, which just enjoys the highest attention in many industrial sectors. The industry 4.0 changes how original equipment manufacturers (OEMs) retain their competitiveness and offer innovative solutions to their customers. READ MORE

5. 9. Analysis of the Commercial Launch Industry : Determining Competitiveness using Porter’s Five Forces Framework

   University essay from Jönköping University/IHH, Nationalekonomi

   Author : Patrick Andersson; Alexander Brewer; [2021]
   Keywords : Porter’s Five Forces; Competitiveness; Industry analysis; Industrial Organization; Strategy;

   Abstract : This thesis aims to analyze the rules of competition of the commercial launch industry between the years 2010-2020 to better understand the market and gain strategic insights for market share captivation or profitability. The industry is analyzed quantitively within the theoretical framework of Porter's five competitive forces. READ MORE

6. 10. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Simon Alin; Kevin Larsson; [2020]
   Keywords : ;

   Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE