Essays about: "market positioning model"

Showing result 11 - 15 of 40 essays containing the words market positioning model.

  1. 11. How to Achieve Profitable Growht for SME:s : A Study of the Swedish Wood Industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Pontus Larsson; Fredrik Möller; [2020]
    Keywords : Tillväxt; SME; aktiviteter;

    Abstract : Profit and growth are the pillars of all business enterprises. The Swedish wood industry has historically been characterized by pressured margins and marginal growth, and in particular SME's have had many challenges in regard to long-term success. READ MORE

  3. 12. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    University essay from Göteborgs universitet/Graduate School

    Author : Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Keywords : Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Abstract : This article focuses on the ‘Green Grey Zone’ phenomenon in the Swedish fashion industry; In particular the influence of brand positioning within the competitive environment of the fast and slow fashion market segments. We study the plurality and heterogeneity of communication strategies through sustainability labelling and thus contribute to the understanding of consumer confusion regarding the many environmental claims. READ MORE

  4. 13. Improving Brand Equity with Environmental Sustainability work : A qualitative study in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Seth Werneborg; Athanasios Mademlis; [2019]
    Keywords : Environmental sustainability work; environmental sustainability strategies; environmental sustainability practices; brand equity; brand positioning; brand identity; brand image;

    Abstract : Sustainability is increasing in importance nowadays and Sweden is one of the most sustainability- focused countries in the world. Environmental sustainability is considered to be a key factor for business growth and companies incorporate this aspect in their brand marketing strategies. READ MORE

  5. 14. Sharing is CARing - A Multiple Case Study Into Resource Deployment Practices of Car Manufacturers in the Sharing Economy

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Dustin Faustmann; Philipp Mueller-Marquardt; [2019]
    Keywords : Sharing Economy; Business Model Portfolio; Resource Deployment; Strategic Positioning; Multiple Case Study;

    Abstract : The sharing economy is disrupting industries, with the automotive industry being one of the most affected ones. Car manufacturers are facing a future of declining car sales in which their traditional way of doing business is seemingly becoming less relevant. READ MORE

  6. 15. Spatial Data Harmonisation in Regional Context in Accordance with INSPIRE Implementing Rules

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Luka Jovicic; [2018]
    Keywords : geography; GIS; INSPIRE; data harmonisation; spatial data; Western Balkans; geology dataset; Earth and Environmental Sciences;

    Abstract : Spatial data seamless exchange and interoperable usage has become a necessity in efficient data management and competitive positioning in the European Union. Conceptual and technical framework for the spatial data and services interoperability is specified within the EU INSPIRE Directive. READ MORE