Essays about: "market positioning model"

Showing result 21 - 25 of 40 essays containing the words market positioning model.

1. 21. Product development in the transitioning German energy market: Introducing an integrative innovation process with eco-design and strategic foresight. : Process model and implications for the technical product development unit of WEMAG

   University essay from KTH/Industriell ekologi

   Author : VARENA JUNGE; [2014]
   Keywords : product development; innovation management; futures research; strategic foresight; environmental management; eco-design;

   Abstract : Scientific studies on the advantages of environmental management and futures research integration have been increasingly published during the last years. WEMAG, a traditional German energy provider, aims to benefit from the energy market transition by offering innovative and sustainable energy solutions. READ MORE

3. 22. Företags sociala ansvar och deras varumärkesidentiteter : en studie kring hur tre företag använder CSR för att påverka sina varumärken

   University essay from SLU/Dept. of Economics

   Author : Simone Beck-Friis; Elin Svensson; [2014]
   Keywords : CSR; brand image; brand identity; varumärkesidentitet; varumärke; The Body Shop; Patagonia; Max Hamburgerrestauranger; Identitetsprisma; CSR- pyramid;

   Abstract : Dagens konsumenter efterfrågar i allt större utsträckning företagens engagemang gentemot miljö och samhälle. För vissa är Corporate Social Responsibility, CSR, ett krav för att konsumera en tjänst eller produkt. Verksamheter som arbetar med CSR kan stärka sina varumärken samt differentiera sig mot konkurrenterna i branschen. READ MORE

4. 23. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Josefina Jie Löwgren; [2013]
   Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

   Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

5. 24. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Felix Bergström; Jon Ones; [2013]
   Keywords : Market Segmentation; Dirichlet model; Juster scale; Need state; Person-Situation segmentation;

   Abstract : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. READ MORE

6. 25. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : RIKARD GUSTAVSSON; CHRISTOPHER GUSTAFSSON KJELLGREN; [2013]
   Keywords : Consumer Behaviour; Consumer Empowerment; Fashion Retail; E-Channel Retail; Positioning; Product; Service; Technology;

   Abstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE