Essays about: "market segmentation in marketing"

Showing result 21 - 25 of 42 essays containing the words market segmentation in marketing.

1. 21. Towards a new paradigm in market segmentation : A case study of how corporate identity and image are influenced by market segmentation

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Karlsson; Daniel Darnfors; [2012]
   Keywords : Marketing segmentation. corporate identity; corporate image; target group identity; multi segmentation;

   Abstract : Abstract The purpose of this report was to study if market segmentation could influence the corporate identity and indirectly the image of a company. The relevance of this purpose was due to a lack of development of the market segmentation theory in a long period of time. READ MORE

3. 22. A quantitative study of the attitudes towards loyalty programs among students

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Svensson; Amelie Sjöberg; [2012]
   Keywords : Attitude; Loyalty program; Frequency; Segmentation; Offerings; ICA;

   Abstract : Title: A quantitative study of the attitudes towards loyalty programs among students   Course/ course code: 2FE16E – Independent degree project of the marketing program with integrated method, 30 hp   Authors: Sjöberg, Amelie 880410; Svensson, Daniel 890329   Background: In today’s global market, companies strive to gain a competitive position and attract as many customers as possible. One of the most important factors within the retail industry is customer loyalty. READ MORE

4. 23. Value selling strategy - Case study of ESAB Brazil

   University essay from Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi; Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi

   Author : Danijela Kasnecovic; [2011-06-16]
   Keywords : value; selling; strategy;

   Abstract : Executive summary The purpose of this thesis is to describe the value selling strategy and its impact on the sales development of ESAB Brazil. Central questions have been focusing on the influence of the value selling strategy on sales representatives of ESAB Brazil and on ESAB Brazil’s customers as well as on identifying factors for further development of the value selling strategy. READ MORE

5. 24. How to evaluate a market segmentation process : A study on behalf of Svenska Cellulosa Aktiebolaget

   University essay from IHH, Företagsekonomi

   Author : Johan Rubertsson; Alexander Unger; [2011]
   Keywords : Market segmentation; Value-creation; Brand activation; Strategic marketing planning; Internal marketing; Product development; Market communication; Evaluation process;

   Abstract : Background A widely used concept within marketing is market segmentation, which companies use to create value. Many researchers have focused on different approaches to market segmentation and the segmentation process, but little attention has been given to how one can evaluate such a process. READ MORE

6. 25. Apply data mining to segment retail market based on purchasing portfolios

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : TRA MY DO; [2011]
   Keywords : market segmentation; purchasing portfolio; customers basket; data mining;

   Abstract : Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. READ MORE