Essays about: "market segmentation in marketing"

Showing result 16 - 20 of 42 essays containing the words market segmentation in marketing.

  1. 16. The Pricing Decision Process in Software-as-a-Service Companies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Susanna Wilczkowski; [2015]
    Keywords : software-as-a-service pricing; business-to-business marketing; value-based pricing; strategic pricing pyramid; pricing strategy; pricing decision-making; customer value; pricing models; decision model; pricing decision process;

    Abstract : This study examines various approaches used by companies providingsoftware-as-a-service (SaaS) in a business-to-business (B2B) environment to find a pricing strategy. To be able to meet competition in a global market, a good pricing strategy is vital. READ MORE

  3. 17. Iranian traveling agency in Sweden : Opportunities and challenges

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Seyed Sina Mortazavi Babaheidari; [2014]
    Keywords : Relationship marketing; foreign market entry; cross-cultural marketing; market segmentation; porters five forces;

    Abstract : This is a multiple case study that offers information concerning Iranian traveling agencies in Sweden.   The focus is on three traveling agencies located in Stockholm and Gothenburg. They are currently 12000 Iranians living in Sweden, most of these people travel to Iran regularly. READ MORE

  4. 18. Egna märkesvaror : ICAs olika emv

    University essay from SLU/Dept. of Economics

    Author : Mikaela Nilsson; Louise Sköldberg; [2013]
    Keywords : EMV; LMV; lojalitet; varumärke; konsument; kvalitet;

    Abstract : På dagens livsmedelsmarknad blir innovation och utveckling allt mer aktuellt när kunderna ställer högre och högre krav på livsmedelsbutikerna. När kraven blir högre använder sig företagen av olika strategier, att nischa sig är ett alternativ för att uppfylla kundernas krav. READ MORE

  5. 19. The Lacking Relevance of Market Segmentation: A Cross-Category Study Using the Dirichlet Model

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Bergström; Jon Ones; [2013]
    Keywords : Market Segmentation; Dirichlet model; Juster scale; Need state; Person-Situation segmentation;

    Abstract : Market segmentation is a core concept in marketing, but its relevance is being questioned. Researchers using the Dirichlet model claims that buyer profiles between competing brands rarely differ. READ MORE

  6. 20. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Atras; Alexandra Lykova; [2013]
    Keywords : customer behaviour; buzz network; market intelligence; social media; proactive market orientation; customer education; Business and Economics;

    Abstract : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. READ MORE