Essays about: "market segmentation in marketing"

Showing result 11 - 15 of 42 essays containing the words market segmentation in marketing.

  1. 11. The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Moa Bergdahl; Chloé Brazille; [2019]
    Keywords : Generation D; consumer behaviour; digital marketplace; marketing strategy; fair trade; emotional marketing; segmentation;

    Abstract : Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. READ MORE

  3. 12. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

    University essay from Umeå universitet/Företagsekonomi

    Author : Niklas Puranen; Markus Jansson; [2017]
    Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

    Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

  4. 13. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

  5. 14. What makes Finnish companies use inbound marketing and why blogger is the most attractive collaboration partner

    University essay from Umeå universitet/Företagsekonomi

    Author : Suvi Nieminen; Mwendwa Mazengo; [2016]
    Keywords : ;

    Abstract : In our ever-changing world it is extremely important to stay on top what comes to marketing and doing business. Companies needs consistently find new ways to market their products in order to keep interest of the consumer. READ MORE

  6. 15. The Marketing of Robo-Advisory - A study of the marketing implications in automated investment services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Jansson; Maja Larsdotter; [2016]
    Keywords : Automated investment services; Innovation adoption; Service innovation marketing; Value proposition; Prior knowledge;

    Abstract : Automated investment services is an emerging service niche within the consumer finance industry and is expected to have a significant impact on the industry structure. This innovative service is challenging multiple of the established characteristics of service marketing theory and existing conventions within the consumer finance industry. READ MORE