Essays about: "market-based strategy"

Showing result 21 - 25 of 30 essays containing the words market-based strategy.

  1. 21. Apply data mining to segment retail market based on purchasing portfolios

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : TRA MY DO; [2011]
    Keywords : market segmentation; purchasing portfolio; customers basket; data mining;

    Abstract : Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. READ MORE

  3. 22. Open Source Strategy: A Change of Perception through the Lens of Innovation : The Case of Open Source Software (OSS) in Sweden

    University essay from IHH, Företagsekonomi

    Author : Celal Can Bilen; Zahra Alavizadeh; [2011]
    Keywords : Open Source Strategy; Open Source Software; Business Model;

    Abstract : Open Source Software has been all about myths until recently, with many people believing that open source isn't reliable because the open source projects are held by a small group of amateurs in their friend's garage. Such myths have been refuted with the emerging success and increased popularity of open source, but still many considered open source and proprietary software to be enemies, which can never co-exist in the corporate platform. READ MORE

  4. 23. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :   Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen Title Brand Launching and Sustaining in a Developing CountryPurpose The project is to investigate the Brand Launching and Sustaining in a The Case Study of Honda on Vietnam Motorcycle Market developing country through the study on how Honda has successfully launched and sustained its Brand on the Motorcycle Market of Vietnam. Problems Honda's Brand Launching campaign and the company's strategies and initiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

  5. 24. The Forging of a Common Market: Retail Banking Integration in the Nordic and Baltic Countries

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Johan Spetz; Jakob Wanag; [2009]
    Keywords : Banking; profitability; integration; Partial Adjustment Model;

    Abstract : In this thesis we employ a partial adjustment model to quantify the level of integration in the Nordic and Baltic retail banking market. Based on assumptions regarding market contestability and takeover threat we are able to use convergence in profitability as a proxy for integration. READ MORE

  6. 25. Can strategic analysis through a market and resource based view prevent the founding of companies with an unsustainable business strategy?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Philip Konopik; Jonas Lindgren; [2008]
    Keywords : Internet; Strategy; dot.com; Market based view; Resource based view;

    Abstract : The Resource-based and Market-based views (RBV and MBV) are two theoretical frameworks which try to find an optimal structure for business strategy by focusing on key strategic points to gain the maximum output or return. During the peak and later upheaval of what is often called the “dot. READ MORE