Essays about: "marketing, financial crisis"

Showing result 1 - 5 of 22 essays containing the words marketing, financial crisis.

  1. 1. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Sejin Hahn; Sarafat Hossain; [2021]
    Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

    Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

  3. 2. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

  4. 3. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maiful Begum; Dang Hong Thai; [2020]
    Keywords : SME; IT sector; Growth; Growth Stages; Resources;

    Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

  5. 4. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Nicolas Alejandro Forte Sureda; Ignasi Aguiló Janer; [2014]
    Keywords : marketing; crisis; marketing during crisis; marketing mix; marketing mix during crisis; sport marketing;

    Abstract : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. READ MORE

  6. 5. How did the financial crisis affect the approach to projects? - A case study of Volvo Trucks

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Björn Allansson; Robin Gunnarsson; [2013-06-28]
    Keywords : project risk; projects investment decisions; discount rate; financial crisis;

    Abstract : Background: The term investment have over time grown larger and wider, from mostly considering “hard” investments such as machinery, factories and plants to include also education, projects, marketing etc. Corporation investments have trough history been correlated to the economic situation with recession and good times effecting investments, as the uncertainty and risk increases during a recession, combined with debt financing becomes more limited. READ MORE