Essays about: "marketing as science"

Showing result 11 - 15 of 92 essays containing the words marketing as science.

1. 11. Variable Selection in High-Dimensional Data

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Sarah Reichhuber; Johan Hallberg; [2021]
   Keywords : variable selection; variable selection methods; linear regression; high-dimensional data; variable importance;

   Abstract : Estimating the variables of importance in inferentialmodelling is of significant interest in many fields of science,engineering, biology, medicine, finance and marketing. However,variable selection in high-dimensional data, where the number ofvariables is relatively large compared to the observed data points,is a major challenge and requires more research in order toenhance reliability and accuracy. READ MORE

3. 12. The impact of digitalization on logo design

   University essay from

   Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
   Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

   Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

4. 13. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

   University essay from Göteborgs universitet/Graduate School

   Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
   Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

   Abstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE

5. 14. Consumer Research in the 2000s and 2010s: A Quantitative Assessment and Qualitative Review

   University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

   Author : William Hagströmer; [2020]
   Keywords : consumer research; consumer culture theory; bibliometric mapping; VOS; VOSviewer; scientific fields; Pierre Bourdieu; Social Sciences;

   Abstract : This thesis presents and analyses the results of a bibliometric mapping study of the field of consumer research between 2000 and 2019, aiming to provide a simultaneously descriptive and analytical account of consumer research that identifies the overall structure of the field, as well as the major sub-specializations within it. By utilizing Pierre Bourdieu’s social theory and sociology of science, I analyse the central tendencies exhibited by consumer researchers with regards to the conventions they follow, the literatures they draw from and the way they relate to each other’s texts. READ MORE

6. 15. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

   University essay from Lunds universitet/LUCSUS

   Author : Guyu Dai; [2020]
   Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

   Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE