Essays about: "marketing as science"

Showing result 16 - 20 of 92 essays containing the words marketing as science.

  1. 16. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Sandra Järkeborn; Vera Werner; [2020]
    Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

    Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE

  3. 17. Making sense of distance. Mobility in staycation as a case of proximity tourism

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Alexandra Rosu; [2020]
    Keywords : tourism; mobility; distance; staycation; local travel; Social Sciences;

    Abstract : Purpose: The aim of this dissertation is to explore mobility in a proximity tourism context. Mobilities are being widely discussed in connection to society, everyday life, and tourism as a whole. Thus, it focuses on the staycation phenomenon as a case of proximity tourism. READ MORE

  4. 18. A world without packaging? : How can food retailers reframe the practice of packaging?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Röjning; Fredrik Petersson; [2020]
    Keywords : zero waste initiative; zero packaging; packaging; framing; cognitive resonance; emotional resonance; motivational resonance; intervention stages attract; change and retain .;

    Abstract : Considering the increasing competition between brands and products, packaging has become an important framing tool to influence customers' purchasing decisions. However, given the growing environmental concerns, zero packaging has emerged as a new practice to face the challenges of preventing and encouraging the use of packaging. READ MORE

  5. 19. Marketing Communication Strategy for a Science Park

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Anna Luchina; Giacomo Codazzi; [2019]
    Keywords : Science Parks; marketing of services; marketing communications; students as potential customers;

    Abstract : Background: World economy of the 21st century places high demands on national economic systems. Governments implement various initiatives to enable a more effective cooperation between universities and industries in order to increase competitiveness of their economies. Science Parks represent one type of such initiatives. READ MORE

  6. 20. The future of maintenance work at a Swedish steel producer : Effective and Attractive workplaces through Industry 4.0

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johanna Edlund; Per Hellström; [2019]
    Keywords : Industry 4.0; Work environment; Future industry; Human work science; Steel industry; Attractive workplace; Participation; Resistance; Maintenance work; Industri 4.0; Arbetsmiljö; Framtidens industri; Arbetsvetenskap; Stålindustri; Attraktiva arbeten; Delaktighet; Motstånd; Underhållsarbete;

    Abstract : Industry 4.0 is being investigated all around the world and it brings an entire arsenal of new tech-nology. It is during major technological changes where we have the chance to change old pat-terns. READ MORE