Essays about: "marketing as science"

Showing result 21 - 25 of 92 essays containing the words marketing as science.

  1. 21. The Marketing of Traditional Vegetable Seeds - How the EU legislation affects the conservation and sustainable use of plant genetic resources

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Gesine Åström; [2019]
    Keywords : Plant genetic resources; International Treaty on Plant Genetic Resources for Food and Agriculture; EU seed marketing legislation; Directive 2009 145 EC; Directive 2002 55 EC; Public international law; Law and Political Science;

    Abstract : Syftet med denna uppsats är att undersöka hur Europeiska Unionens (EU) lagstiftning avseende saluföring av utsäde av köksväxter påverkar mångfalden av växtgenetiska resurser samt att utreda potentiella förbättringsförslag till den nuvarande lagstiftningen. EU:s utsädeslagstiftning består främst av direktiv 2002/55 som anger att enbart certifierat utsäde från registrerade sorter får saluföras i EU samt direktiv 2009/145 som tillhandahåller vissa undantag från saluföringsföreskrifterna för att främja bevarandet av den växtgenetiska mångfalden. READ MORE

  3. 22. AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : André Hellgren; Simon von Pongracz; [2019]
    Keywords : Augmented reality; consumer engagement; Technology Acceptance Model; Hype Cycle; perceived usefulness;

    Abstract : Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. READ MORE

  4. 23. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Martin Säterö; Albert Winter; [2019]
    Keywords : marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

    Abstract : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. READ MORE

  5. 24. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  6. 25. The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kerstin Nagl; Senah Abou Taha; [2019]
    Keywords : Relationship Marketing; Relationship Quality; Radical Innovation; Adoption Barrier Evaluation; Surrogate Buyer; Business and Economics;

    Abstract : In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. READ MORE