Essays about: "marketing as science"

Showing result 6 - 10 of 92 essays containing the words marketing as science.

  1. 6. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

    University essay from Umeå universitet/Företagsekonomi

    Author : Svante Zachrisson; Xian Li; [2022]
    Keywords : science-based entrepreneur; social media;

    Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

  3. 7. "Customers’ expectations have never been higher" : A quantitative study of customers’ perceptions of customer experiences delivered by physical beauty and makeup stores in Sweden.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonathan Linnér; Isabella Olsson; [2022]
    Keywords : Customer experience; Beauty and makeup retailer; In-store environment; Experiential dimensions; Atmospheric; Sensory marketing; In-store technologies;

    Abstract : The aim of this bachelor thesis is to examine which experiential dimensions that are perceived as important for customers and how these dimensions are delivered by Swedish beauty and makeup retailers. The focus is to examine how their physical in-store environments succeeds with delivering extraordinary customer experiences. READ MORE

  4. 8. A study of climate labels’ promise to redefine the climate impact of the restaurant industry : a case study of Klimato

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anne-Sophie Gay; [2022]
    Keywords : carbon footprint; climate labelling; restaurant; climate action; environmental communication;

    Abstract : Purpose Collective efforts are needed to reach these ambitious goals to change the status quo to combat climate change. As the food industry accounts for more than one-third of global anthropogenic greenhouse gas emissions, it is one of the single largest contributors to climate change. READ MORE

  5. 9. Imagining the Metaverse Worlds : The Perspectives of Meta and Indonesians

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Hamzah Dzikri Fadliansyah; [2022]
    Keywords : actor-network theory; civic imagination; digital technology; Indonesia Indonesian tech workers; mediatization; Meta; metaverse; postdigital; science and technology studies; sociotechnical imaginaries; technological convergence; transmedia; Social Sciences;

    Abstract : On October 28, 2021, Mark Zuckerberg announced the rebranding of Facebook to Meta through a keynote video uploaded on Meta’s official YouTube channel. The keynote video contains Meta’s new vision to build an immersive extended reality world called metaverse. However, the idea of the metaverse is contested. READ MORE

  6. 10. Modelling Customer Lifetime Value in the Retail Banking Industry

    University essay from KTH/Matematisk statistik

    Author : Max Völcker; Carl Stenfelt; [2021]
    Keywords : CLV; Statistics; applied mathematics; marketing; machine learning; markov chains; CART; random forest; retail banking; CLV; Statistik; tillämpad matematik; marknadsföring; maskininlärning; markovkedjor; CART; random forest; banksektorn;

    Abstract : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. READ MORE