Essays about: "marketing communication in new digital world"

Showing result 6 - 10 of 10 essays containing the words marketing communication in new digital world.

1. 6. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Isabella Kullnig; [2020]
   Keywords : ;

   Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

3. 7. The meeting of generation D and fairtrade companies : A study on the consumption behaviour of young swedish women and their characteristics

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Moa Bergdahl; Chloé Brazille; [2019]
   Keywords : Generation D; consumer behaviour; digital marketplace; marketing strategy; fair trade; emotional marketing; segmentation;

   Abstract : Young people, born in the 1990s, are pictured by the society as individuals who are connected and who tend to put their physical moments besides. Only a few studies have been carried out to understand how they feel and why they act as they do. READ MORE

4. 8. Prosumer Generated Stories

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sofia Borgström; Antonia Crafoord; [2018]
   Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

   Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE

5. 9. How do we look on Instagram? : A communication strategy for Swedish branding agencies.

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

   Author : Jenny Wang; [2017]
   Keywords : social media; Instagram; branding agencies; digital marketing;

   Abstract : Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. READ MORE

6. 10. Marketing Communication in the New Digital World : Take the leap!

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Leo Saleh; Angelica Storck; [2007]
   Keywords : Marketing; Market Communication; Marketing Management; Market Changes; Media Transformation; Media Audiences; Consumer Behaviour;

   Abstract : Background: During the last years, the boom of the Internet has carried along with it new possibilities for communication, in addition, other technological developments of society together act to form a new reality in which companies have to rethink their means for com-municating with consumers. Problem and Purpose: In a new reality where consumers seem to reap all the benefits of the technological changes, how then, should companies adjust to the changing environment? The authors first investigated the modern media environment and found some trends in how it is evolving, and after listening to what some experts within the field think about the future and of what should be done, they them-selves endeavoured to generate some guidance for companies in this matter. READ MORE