Essays about: "marketing environment impact"

Showing result 16 - 20 of 120 essays containing the words marketing environment impact.

  1. 16. Exploring the Potential of the Metaverse in Operations Management: Towards Sustainable Practices

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Yaroslav Ukhanov; Andreas Berggren; [2023]
    Keywords : Metaverse; Virtual reality; Operations management; Sustainable development;

    Abstract : Problem statement - While reading earlier conducted research on how the Metaverse can be adopted into organizations' operations, a knowledge gap was identified. It was observed that despite the hype around the Metaverse, there is no empirical research on how organizations can adopt the Metaverse into their operations and how this can influence sustainable development. READ MORE

  3. 17. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  4. 18. Perceptions of greenwashing's impact on green concern and green purchase intentions : A qualitative study of Angolan Generation Z

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; [2023]
    Keywords : Greenwashing; green concern; green purchase intentions;

    Abstract : In response to growing concerns about environmental degradation and climate change,demand for green products and services has increased. The use of environmental claimsas a marketing tool in order to gain a competitive advantage has also increased. READ MORE

  5. 19. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  6. 20. Sustainable Secondary Packaging for Life Science Industry : A case study with Cytiva

    University essay from Uppsala universitet/Industriell teknik

    Author : Prajakta Dengale; [2022]
    Keywords : secondary packaging; sustainability; packaging logistics; transportation emissions; volume optimization; circular approach;

    Abstract : Sustainable development has become preeminent for government and corporations as the awareness of environmental impact of human activities increases. Integration of sustainability in supply chains requires companies to look at all three pillars of sustainability. READ MORE