Essays about: "marketing financial analysis"

Showing result 1 - 5 of 78 essays containing the words marketing financial analysis.

1. 1. Detecting Fraud in Affiliate Marketing: Comparative Analysis of Supervised Machine Learning Algorithms

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Oskar Ahlqvist; [2023]
   Keywords : Fraud detection; Machine learning; Random Forest; support vector machine; Logistic Regression; Classification models; Affiliate marketing;

   Abstract : Affiliate marketing has become a rapidly growing part of the digital marketing sector. However, fraud in affiliate marketing raises a serious threat to the trust and financial stability of the involved parties. READ MORE

3. 2. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

4. 3. The adaption of AI for marketing management : A case study of AI’s influence in decision making

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : George Iskef; [2022]
   Keywords : Artificial Intelligence; Marketing Management; Decision Making;

   Abstract : The following research builds an understanding of the practical implication of AI to marketing management. The study explores the research problem based on the empiricism of professionals. The investigation regards their perceptual understanding of AI's applicable influence on their responsibilities. READ MORE

5. 4. Towards socially sustainable listed residential real estate companies? : Examining the narratives of Heimstaden and the impact of its practices on tenants against the backdrop of a tense socio-political climate in Berlin

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Marie Urfels; [2022]
   Keywords : rental housing financialization; variegated financialization; social sustainability; social responsibility; Berlin;

   Abstract : Understanding the financialization of rental housing across space becomes increasingly important as residential listed real estate operating companies (REOCs) like Heimstaden expand their investments beyond their national borders. Especially as this comes at a time when there is a growing shortage of affordable housing in several European cities. READ MORE

6. 5. Institutional Investors and Sustainability - An Analysis of Institutional Investors’ Legal Due Diligence Obligations

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Louise Bjerrek; [2022]
   Keywords : Sustainable Finance Disclosure Regulation; Human Rights Due Diligence; Institutional Investors; Greenwashing; Guiding Principles on Business and Human Rights; OECD Guidelines for Multinational Enterprises; National Contact Point.; Law and Political Science;

   Abstract : The European Union’s Sustainable Finance Agenda has launched several new actions in order to reorient capital flow of the financial market to sustainability objectives. One of these initiatives was to unify and harmonize the rules on marketing of sustainable aims of financial products. READ MORE