Essays about: "marketing for a tourism company"

Showing result 1 - 5 of 10 essays containing the words marketing for a tourism company.

  1. 1. The blue destination strategy in a small island tourism oriented society : The case of Bonaire

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Demy van Bremen; [2021]
    Keywords : Blue Destination; Island Tourism; Bonaire; Sustainability; Tourism Development Strategy.;

    Abstract : Tourism could be discussed as being a damaging phenomenon if not managed correctly as well as being destructive towards its own industry by its contribution towards climate change (UNWTO 2008; Glegg et al 2021; Grilli 2021). However, tourism is often considered to be highly important for the destination's economic and social development (Glegg et al 2021). READ MORE

  3. 2. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nadezhda Tsankova; Iva Pervan; [2020]
    Keywords : social media; youth tourism; cultural differences; Business and Economics;

    Abstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE

  4. 3. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  5. 4. How social media users trust advertising more than you think

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : William Harding; Kien Hun Leong; [2011]
    Keywords : Web 2.0; Social Media; Online Advertising; Online Marketing; Advertising;

    Abstract : Consumers today are no longer bound to advertisers in their search for product information. Social media platforms and technologies are now empowering consumers to share product information with each other. This act is disempowering marketers and their agencies of record that are struggling to be relevant in the age of Web 2.0. READ MORE

  6. 5. Relationship in Travel Agency: A case of Chinese International Travel Service

    University essay from Ekonomihögskolan, ELNU

    Author : Yingying Guo; Kai Sun; [2011]
    Keywords : ;

    Abstract : Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. READ MORE