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Showing result 1 - 5 of 8 essays matching the above criteria.

1. 1. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

3. 2. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Yunyu Li; Chang Liu; [2016]
   Keywords : Chinese SMEs Brand; Brand equity; Brand marketing mix; CSC;

   Abstract : The globalization become a current tendency, and China as one of the biggest parts in the international market, plays the important role. Considering the SMEs in China occupy the main amount, Chinese SMEs are the key factors in Chinese economy. READ MORE

4. 3. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE

5. 4. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

   University essay from Företagsekonomiska institutionen

   Author : Lili Cai; Yun Cao; [2013]
   Keywords : Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

   Abstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE

6. 5. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry

   University essay from Avdelningen för ekonomi

   Author : Haofu Fan; Lin Zeng; [2011]
   Keywords : Green food; Green marketing; Green marketing mix; Consumer behavior; Green consumer;

   Abstract : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. READ MORE