Essays about: "marketing strategies for non profit organization"

Found 5 essays containing the words marketing strategies for non profit organization.

  1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  3. 2. Social media marketing guidelines for NGOs to engage users on Instagram - A case study of the non-profit organization Kompis Sverige

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Fanny Hammarlund; [2019]
    Keywords : Instagram; engagement; social media; Kompis Sverige;

    Abstract : As social media continues to expand in usage, so does marketing on the platforms. Theperformance of social media marketing includes both possibilities and challenges, whichdepends on the user. The possibilities and challenges naturally correlate with the sender’srequisition. READ MORE

  4. 3. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Patrik Zackrisson; [2010]
    Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

  5. 4. Indirect Management Consulting : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Fredrik Skålén; [2007]
    Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

    Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE

  6. 5. Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC

    University essay from SLU/Dept. of Forest Products

    Author : Kristofer Ek; Anna Furness-Lindén; [2005]
    Keywords : FSC; marknadsföringsstrategier; kommunikation; mervärdesmärkning; miljömärkning;

    Abstract : A couple of hundred years ago half of the earth's surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. READ MORE