Essays about: "marketing strategies in banks"

Showing result 1 - 5 of 11 essays containing the words marketing strategies in banks.

  1. 1. Contributions of Cooperatives in Agricultural Marketin : a Case study of the Cashew nut product in the Mtwara Region

    University essay from SLU/Dept. of Economics

    Author : Grace Cholobi; [2023]
    Keywords : Agricultural; Cooperative; contribution; Famers; Market; Members; Tanzania;

    Abstract : Tanzania's Government Cooperative Act 2008 presents a promising step in the right direction toward agricultural growth in Tanzania by promoting the development of a cooperative sector. Agriculture in Tanzania plays a significant role in the economy, particularly cash crops. READ MORE

  3. 2. Corporate customer loyalty within the banking sector: The case of SEB

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sofia Björk; [2015]
    Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

  4. 3. Swedish Banks and Socially Responsible Investments - A qualitative study of strategies and communication

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Carolinne Kaufmann Hellqvist; Hanna Hultman; [2013-07-05]
    Keywords : Banks and SRI; SRI; Socially responsible investments; Sustainable investments; Sustainability funds; Responsible investments; Communicating SRI; Negative screening; Positive screening; Norms-based screening; Active ownership; Shareholder activism;

    Abstract : Purpose: To describe what strategies Swedish banks use when investing socially responsible and how these are communicated. Limitations: The study is limited to investigate five big banks on the Swedish market who invest in funds and stocks. Method: To answer the research questions, a qualitative method is used. READ MORE

  5. 4. Banks' Customers Satisfaction and Stock's Returns : Banking Sector - Sweden, Norway, Denmark

    University essay from IHH, Economics, Finance and Statistics

    Author : Nikoletta Konstantopoulou; [2012]
    Keywords : customers satisfaction; systematic risk; stock s returns; upswings; downswings;

    Abstract : Theoretical studies posit that marketing strategies increases customers’ satisfaction and loyalty and decreases the systematic risk of the company’s stock. Many variables such as size, book-to-market and others, which have no special standing in asset-pricing theory, show reli-able power to explain the cross-section of expected stock’s returns. READ MORE

  6. 5. How do the predictors of switching intention influence switching behavior? : A quantitative study of students’ switching behavior in the retail banking context.

    University essay from Företagsekonomi

    Author : Fredrik Olsson; Gabriella Gall; [2012]
    Keywords : retail banking; consumer behavior; switching behavior; switching intention; theory of planned behavior;

    Abstract : Due to the increased number of niched retail banks in Sweden, the competition for the customers has become severe. Bank customers in the Swedish bank market tend to stay with their bank. The challenge of how to manage to attract new customers is a central part of the retail banks’ management tasks. READ MORE