Essays about: "marketing versus sales"

Showing result 6 - 8 of 8 essays containing the words marketing versus sales.

  1. 6. Visual merchandising of organic versus non-organic products in supermarkets : A study of Coop, Willys and ICA

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Alma Bolmstedt Svanqvist; Malin Carlén; [2015]
    Keywords : Visual merchandising; Supermarkets; Groceries; Organic food.;

    Abstract : Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. READ MORE

  3. 7. Social media as a marketing tool versus strategic alliance acomparison.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Mikael Kjellnäs; [2015]
    Keywords : Social media; Startup; Strategic alliance;

    Abstract : This report is based on two different approaches that companies could use in order to develop their business. These approaches are: Social Media Marketing and Strategic Alliances. A detailed theory study explains what these approaches are and how they are used. This study was done from a startup company’s point of view. READ MORE

  4. 8. Demonstrate It's Great!: A thesis about the possibility to influence consumers through in-store demonstrations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pernilla Elvin; Nahal Mehran; [2008]
    Keywords : In-store; marketing; demonstration; day of the week; brand attitude;

    Abstract : In grocery stores today consumers are confronted with endless possibilities and most purchase decisions are made while in the store. This situation provides retailers with a perfect opportunity to influence consumers’ purchase decisions. One of the tools to affect consumers is in-store demonstrations. READ MORE