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Showing result 1 - 5 of 8 essays matching the above criteria.

  1. 1. A Happy Customer is a Paying Customer

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Danielsson; Simon Broström; [2019]
    Keywords : Business Development; Retail; Marketing;

    Abstract : This cross-sectional study has investigated the relationship between how parents perceive retail stores that try to be more family friendly. It has also examined which factors parents value when it comes to stores being family friendly. READ MORE

  3. 2. Deception and Self Deception : An investigation of Multi-level marketing distributors and their deceptive practices on social media

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Lina Enblad; Evelina Öhlander; [2019]
    Keywords : Multi-level marketing; Digital Deception; Distributor Characteristics; Deceptive Practices; Self Deception;

    Abstract : Background: Multi-level marketing (MLM) is a specific type of direct selling where distribution and sales are facilitated through various levels of independent distributors. The MLM industry has changed through social media and it has become a channel for the distributors to communicate with customers and potential distributors. READ MORE

  4. 3. Signs From Above

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Agnes Nilsson; Thomas McCahan; [2018]
    Keywords : In-store Marketing; Cross-cultural Marketing; Multilingual Marketing; Symbols; Icons; Semiotics; Contemporary Symbols; Emoji’s; Cosmopolitanism; Business and Economics;

    Abstract : This thesis looks into cross-cultural in-store marketing and how, with the use of contemporary symbols, marketing messages can cross language barriers. In the context of cosmopolitan cities with large populations of international inhabitants, being able to market to all individuals regardless of linguistic abilities and cultural backgrounds is critical for firms to stay competitive. READ MORE

  5. 4. Changing the World through Consumption : The Contradictions of Political Engagement in the Case of Oatly

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Alexandra Mccrow-Young; [2016]
    Keywords : commodity activism; political engagement; online activism; political consumption; Oatly; Sweden; vegan movement; environmental movement; Social Sciences;

    Abstract : In 2014, Swedish oat milk producer Oatly was sued by the dairy lobby LRF Mjölk for their use of marketing slogans such as “It’s like milk, but made for humans” which the dairy lobby claimed painted cow’s milk negatively. Dubbed the “milk wars”, the dispute sparked an intense debate over the political and environmental impacts of dairy production up until and beyond the court’s decision in November 2015. READ MORE

  6. 5. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Dionne Boerwinkel; [2016]
    Keywords : E-commerce; culture;

    Abstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE