Essays about: "master thesis - branding"

Showing result 21 - 25 of 42 essays containing the words master thesis - branding.

1. 21. Exploring the Process of Developing a Visual Brand Language Focusing on Product Design

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : REBECKA CHIU; [2016]
   Keywords : Visual brand language; process development; product design; design language; branding; Varumärkesspecifikt formspråk; formspråk; processutveckling; produktdesign; branding;

   Abstract : Denna uppsats undersöker hur processen ser ut för att ta fram ett varumärkesspecifikt formspråk. Ett behov av en strukturerad process kan urskiljas, och genom att förstå hur ett varumärkesspecifikt formspråk kan tas fram, finns möjligheten till en ökad vinst för företag samt att förstärka deras kundrelationer. READ MORE

3. 22. Brand Building in New Ventures. A subconscious process or an integrated activity?

   University essay from Göteborgs universitet/Graduate School

   Author : Frida Isaksson; [2015-07-13]
   Keywords : Branding; Entrepreneurial marketing; Entrepreneurial branding; Lean branding;

   Abstract : Purpose: The purpose of this research is to examine how new ventures use branding in their start-up development process. Since branding is a broad area, the research is narrowed down to branding processes for companies in the B2C industry. I aim to understand the processes of the companies whereas the research is of exploratory nature. READ MORE

4. 23. Employer Branding: The Stronger, The Attractive

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Baran Copuroglu; [2014]
   Keywords : Employer Branding; Attraction; Retention; Labour Market; Social Sciences; Business and Economics;

   Abstract : Abstract: Employer branding process that creates the best match possible between the employer and the employee, leads to a business satisfaction and a person-organization fit. Not surprisingly, an efficient employer branding strategy also decreases the labour turnover rate within the company and helps to retain the talent. READ MORE

5. 24. Content Marketing: New Opportunities for Building Strong Brands Online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Djoukanova; Atina Georgieva; [2014]
   Keywords : Digital content; content marketing; online branding; brand equity online; Business and Economics;

   Abstract : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. READ MORE

6. 25. Country Branding and Social Media Technology : Practical Issues in Development of a Successful Country Brand

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Nataliia Marchukova; [2013]
   Keywords : ;

   Abstract : Today we live in an extremely dynamic world. Some of us were born in countries with developed economy, well functioning civil society and established country brand. Some of us live in developing countries, which are trying to do their best on international arena. READ MORE