Essays about: "master thesis advertisement"

Showing result 1 - 5 of 12 essays containing the words master thesis advertisement.

  1. 1. The Missing Student: Construction of an Alternate Reality Game – A pitch to attract applicants to the Game Design & Technology Master’s programme

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : William Andersson; Karim El-Nahass; Oscar Forsyth; Katri Lantto; Ludvig Lemner; Sara Stråhle; [2023-03-03]
    Keywords : ARG; Alternate Reality Game; Marketing; Advertisement; Master’s program; Game Design; Modularity;

    Abstract : The master’s program Game Design & Technology at the University of Gothenburg wants to try new ways of marketing the program to potential students and has created this Bachelor’s for that purpose. By advertising using a game, one reaches people that are already interested in the area and by having an interactive advertisement such as an Alternate Reality Game (ARG) one can have the target group interact with each other further solidifying their interest. READ MORE

  3. 2. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Emma Olsén; [2021]
    Keywords : Industrial Design Engineering; User-Centered Design; User Interface; Website Design; Branding; Rebranding; Redesign; Graphic Profile; Interaction Design; Teknisk Design; Användarcentrerad Design; Användargränssnitt; Hemsidedesign; Webbdesign; Varumärkesdesign; Redesign; Grafisk Profil; Interaktionsdesign;

    Abstract : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. READ MORE

  4. 3. Predicting Visual Fixation on Digital Advertisement using Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Richard Hedlund; [2020]
    Keywords : ;

    Abstract : Despite the fact that ad-tech being a multi-billion dollar industry, the percentage of digital ads which are actually being clicked on is as low as 0.1 % in many cases. The performance of ads which can be clicked on are often measured by click-through rate (CTR), in other words, action based. READ MORE

  5. 4. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  6. 5. Efficient IPv6 Neighbor Discovery in Wireless Environment

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Dragos Neagoe; Antonios Pateas; [2016]
    Keywords : IPv6; Neighbor Discovery; 6LoWPAN; RFC 4861; Technology and Engineering;

    Abstract : As the address space of IPv4 is being depleted with the development of IoT (Internet Of Things), there is an increasing need for permanent transition to the IPv6 protocol as soon as possible. Nowadays, many 3GPP (3rd Generation Partnership Project) Networks have implemented or will implement IPv6 in the near future for Internet access. READ MORE