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Showing result 11 - 12 of 12 essays matching the above criteria.

1. 11. Farmers preferred end-values related to their use of forward contract : a means-end chain analysis

   University essay from SLU/Dept. of Economics

   Author : Ricard Nyman; [2015]
   Keywords : Hedging; laddering interviews; means-end chain; personal value; risk management;

   Abstract : Today’s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. READ MORE

3. 12. Country of origin - consumers’perception at the point of purchase of meat : a means-end chain analysis

   University essay from SLU/Dept. of Economics

   Author : Malin Hagbardsson; [2013]
   Keywords : Country of Origin; laddering interviews; means-end chain; meat; purchasing decision;

   Abstract : Focus of this study was on the underlying values behind consumers buying motives at the point of purchase of meat products in Sweden. Meat consumption in Sweden has increased and in 2012, almost 50% of all meat consumed was imported (SJV, 2013). READ MORE