Essays about: "methodology interviews qualitative thesis, technology"

Showing result 11 - 15 of 207 essays containing the words methodology interviews qualitative thesis, technology.

  1. 11. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  3. 12. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  4. 13. Triggering Ideas With Generative AI : Integrating generative AI within the early stages of the UX design process

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Daniel Peña López; [2023]
    Keywords : ;

    Abstract : This thesis aims to investigate the potential integration of generative AI into the UX design process, particularly in its early stages, to enhance structured ideation sessions. The research-through-design methodology was employed, utilizing qualitative semi-structured interviews and contextual inquiries to inform design decisions. READ MORE

  5. 14. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  6. 15. Mission impossible : A case study on how to manage the tension between openness and secrecy in the defense industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Lisa Eriksson; Lovisa Sajland; [2023]
    Keywords : Open innovation; The paradox of openness; Differentiation and integration approach; Defense industry; Saab AB; Offset; Transfer of Technology; Brazil;

    Abstract : Title: Mission Impossible? A case study on how to manage the tension between openness and secrecy in the defense industry. Background: This thesis is built upon a unique case exhibiting open innovation within the defense industry. READ MORE