Essays about: "micro model of communication"

Showing result 6 - 10 of 31 essays containing the words micro model of communication.

  1. 6. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
    Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

    Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

  3. 7. Confidential Computing in Public Clouds : Confidential Data Translations in hardware-based TEEs: Intel SGX with Occlum support

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sri Yulianti; [2021]
    Keywords : TEEs; Intel SGX; Library OS; Occlum; Confidential Computing; Confidential Machine Learning; TEEs; Intel SGX; Library OS; Occlum; Konfidentiell databehandling; konfidentiellt maskininlärning;

    Abstract : As enterprises migrate their data to cloud infrastructure, they increasingly need a flexible, scalable, and secure marketplace for collaborative data creation, analysis, and exchange among enterprises. Security is a prominent research challenge in this context, with a specific question on how two mutually distrusting data owners can share their data. READ MORE

  4. 8. Internal and external communication for sustainable development : Case study on the municipality of Gnosjö

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

    Author : Franziska Hoffstaedter; [2020]
    Keywords : Internal and external communication; Sustainable development; Micro-ethnography;

    Abstract : Sweden hosted the first environmental development conference in 1972 and since then has been a European role model in sustainability issues (UN, 1972), following the triple bottom line: concern for the planet, people and profit (Coombs & Holladay, 2012). The present study deals with the application of micro-ethnography in sustainable communication, in the case of the municipality of Gnosjö in Sweden. READ MORE

  5. 9. Optimal Cooperative Platooning Using Micro-Transactions

    University essay from Uppsala universitet/Avdelningen för systemteknik

    Author : Philip Ahl; [2020]
    Keywords : platooning; optimal control; dynamic programming; convoy; platoon; scania; micro-transactions; decentralized;

    Abstract : The urge to consume does not seem to stop, thus, the need for transportation of goods will most likely not decrease. At the same time jurisdictions and regulations around greenhouse gas emissions are sharpening and pushing the industry towards a more environmentally friendly state. READ MORE

  6. 10. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä

    University essay from SLU/Dept. of Forest Economics

    Author : Martin Söderlund; [2019]
    Keywords : hållbar marknadsföring; makromodell av kommunikation; marknadsföringsmix; mikromodell av kommunikation; marketing mix; macro model of communication; micro model of communication; sustainable marketing;

    Abstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE