Essays about: "mode entry model"

Showing result 1 - 5 of 36 essays containing the words mode entry model.

1. 1. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Gregor Lamprecht; Timo Huber; [2022]
   Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

   Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

3. 2. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
   Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

   Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE

4. 3. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Neema Kisanga; Samana Mohammad; [2019]
   Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

   Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

5. 4. Business Model Approach to Foreign Market Entry Mode : A case study on a Swedish gear manufacturing firm

   University essay from

   Author : Axel Nilsson; Axel Rydberg; Fredrik Hildebrand; [2019]
   Keywords : Business Model; Foreign Market Entry Mode; Internationalization; Value Creation;

   Abstract : Background: The increasing presence of globalization in our everyday life makes it apparent that internationalization is no longer a topic relevant only for a few multinational companies, but for essentially every company that wishes to expand or even survive in their domestic market as well as in foreign markets. In light of this, research on how firm chooses FMEM has surged, and it is evident that it is an important topic. READ MORE

6. 5. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

   University essay from Mälardalens högskola/Industriell ekonomi och organisation

   Author : Samantha Shepherd; Alexander Björk; [2019]
   Keywords : ;

   Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE