Essays about: "multimodal communication"

Showing result 6 - 10 of 65 essays containing the words multimodal communication.

1. 6. Artificial Intelligence and Journalism : A Multimodal Critical Discourse Analysis of the Instagram page @brut_ia

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Pauline Zaragoza; [2023]
   Keywords : Artificial Intelligence; Journalism; Discourse; Production; Instagram;

   Abstract : The rise of digital journalism on social media platforms is increasingly becoming a major source of information, notably for young audiences. However, the development of AI technologies is posing questions on the accountability and veracity of the digital content produced but also on the discourses conveyed. READ MORE

3. 7. The Mobilization of Civil Disobedience : A qualitative content analysis of the collective action framing of the civil disobedience movement Återställ våtmarker

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Ellinor Röjne; [2023]
   Keywords : Environmental movement; Collective action; Core framing tasks; Emotions; Social media; Civil disobedience; civil olydnad; social rörelse; miljörörelse; sociala medier;

   Abstract : The study “The Mobilization of Civil Disobedience” intends to shed light on how environmental movements frame climate change issues, present solutions and mobilize climate action through their communication on the social media platform Instagram. This study will examine the case of Återställ våtmarker (Restore wetlands), a Swedish movement known for its civil disobedience protests. READ MORE

4. 8. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Hasib Zolic; [2023]
   Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

   Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE

5. 9. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Johan Larsson; [2023]
   Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

   Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

6. 10. Weight Watchers – Wellness That Works? : Analysing the correlation of weight and health through The Weight Watcher’s visual communication on social media

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Caterine Wallgren; [2023]
   Keywords : Multimodal critical discourse analysis; weight watchers; health;

   Abstract : The following thesis aims to examine the social media use of the Weight Watchers, during a limited amount of time. The interest of losing weight seems to increase every year, after Christmas and New Years celebrations. This year, the Weight Watchers have been very active in advertising themselves during this period of time. READ MORE