Essays about: "neuromarketing"
Showing result 1 - 5 of 6 essays containing the word neuromarketing.
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1. Customer Retention Through Trust In The Sharing Economy : A Case Study Through Hospitality Businesses
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Abstract Aim: To investigate the influence of trust in the sharing economy in general and customer retention in particular. Methodology: This study uses constructivist and interpretative philosophical underpinnings. With an inductive approach, a qualitative research strategy was conducted through semi-structured interviews. READ MORE
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2. The effect of positive arousal on memory retrieval of advertisements : A neuromarketing approach
University essay from Umeå universitet/Institutionen för psykologiAbstract : The objective of this neuromarketing study is to investigate the effect of positive emotional contexts in the recall of neutral stimuli. In the present fMRI experiment, 26 Russian participants of whom, 13 were women, and 13 were men, with an average age of 23. READ MORE
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3. How Neuromarketing has changed marketing ?
University essay from Sektionen för ekonomi och teknik (SET)Abstract : .... READ MORE
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4. Ethical issues in neuromarketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study is to define ethical issues that raise criticism towards neuromarketing and explore how companies are currently addressing these issues. READ MORE
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5. Neuromarketing : Validity and Morality
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : The new way of doing marketing the so -called neuromarketing, which is a combination of neuroscience findings collected for and used in the marketing domain, has raised a lot of support but a lot of critic as well. The research question is focusing on whether the neuromarketing has been an approach of explaining and defining the human behavior, or whether it has transformed to an unethical manipulation of consumers in order to discover the much wanted “buy button” in consumers’ brains. READ MORE