Essays about: "niche sports"

Showing result 1 - 5 of 7 essays containing the words niche sports.

  1. 1. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  3. 2. The effect of Influencer Marketing in a highly involved product : An experiment conducted in the golf industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Julia Halin; [2020]
    Keywords : Influencer marketing; source credibility; high involvement; purchase intention; sports industry.;

    Abstract : Purpose – The purpose of this research is to create an understanding of how influencer marketing could be used to increase the purchase intention in an area of a high involvement product in a niche market. Since this study is collected together with a Swedish golf company, the golf industry was evaluated. READ MORE

  4. 3. E-sports, A Man's World? How Gender Ratios in E-Sports Teams Affect Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonny Baho; Axel Neikter; [2019]
    Keywords : E-sports; Marketing; Perceptions; Gender; Streaming;

    Abstract : E-sports have gone from being a niche community of video gamers to becoming mainstream, with million dollar prize pools for the best players. With the growth of e-sports, companies have increasingly become interested in sponsoring teams, sometimes going as far as to found their own teams. READ MORE

  5. 4. Tourism in Football: Exploring Motivational Factors and Typologies of Groundhoppers : An example of a German Groundhopper Online Community

    University essay from Högskolan Dalarna/Turismvetenskap

    Author : Christian Bauer; [2018]
    Keywords : Groundhopping; Serious Leisure; Sport Tourism; Tourist Motivation; Football.;

    Abstract : This thesis aims to examine the motivational factors and to explore possible typologies of groundhoppers. Groundhopping as a special form of sports tourism which has grown rapidly over the last couple of decades. READ MORE

  6. 5. Dynamic positioning of a semi-submersible, multi-turbine wind power platform

    University essay from Uppsala universitet/Avdelningen för systemteknik

    Author : John Ayotte; [2015]
    Keywords : ;

    Abstract : As a growing market for offshore wind power has created a niche for deep-water installations, offshore floating wind solutions have become more and more viable as a renewable energy source. This technology is currently in development and as with many new technologies, many traditional design methods are found lacking. READ MORE