Essays about: "external congruence"

Showing result 1 - 5 of 12 essays containing the words external congruence.

  1. 1. Courting Risk: A Prospect Theory Analysis of Putin’s Decision to Invade Ukraine

    University essay from Uppsala universitet/Institutet för Rysslands- och Eurasienstudier; Uppsala universitet/Institutionen för informatik och media

    Author : Laura Best; [2023]
    Keywords : prospect theory; decision-making; rationality; 2022 Ukraine invasion; Putin; risk; loss;

    Abstract : On February 24, 2022, Russia launched a full-scale invasion into Ukraine under orders of Vladimir Putin. The invasion subsequently inspired a debate on the rationality behind this decision. READ MORE

  3. 2. Birds of a Feather Flock Together: Does Similarity Between Sponsor and Sponsee Predict a Successful Sponsorship? : A Study Based on External Congruence and Women’s Sports

    University essay from

    Author : Antonio Crnoja; Jesper Grandell; [2023]
    Keywords : congruence; sponsorship; sponsor; similarity; consumer behavior; women’s sports; ice hockey; ESCS; niche sports; external congruence; brand equity; brand awareness; brand image; perceived brand quality;

    Abstract : Sponsorship is an essential part of marketing communications within sports (Biscaia et al., 2014). Congruence, or the degree to which a sponsor and an event mesh, is one of the main factors influencing sponsorship memory accuracy (Evans, 2019). READ MORE

  4. 3. Exploring the associations of students' intrinsic and extrinsic motivation towards high-stake tests in Physical education. : a correlational study using Self-Determination Theory

    University essay from Gymnastik- och idrottshögskolan, GIH/Institutionen för rörelse, kultur och samhälle

    Author : Leonardo Hansson; Simon Riesler; [2022]
    Keywords : Academic Motivation Scale; Motivation; Self-Determination Theory; High-Stake Tests; Physical Education; Intrinsic Motivation; Extrinsic Motivation;

    Abstract : This study explored the associations of students’ intrinsic and extrinsic motivation towards high-stake tests in Physical education. The study collected data with questionnaires from 81 Swedish compulsory school students. The questionnaires in this study were based on the Academic Motivation Scale. READ MORE

  5. 4. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    University essay from Jönköping University

    Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
    Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE

  6. 5. How to Control Internal and External Salesforces

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Johanna Nyman; Sofia Westerlind; [2021]
    Keywords : Salesforce; Sales outsourcing; Organizational identification; Motivation; Sales control systems;

    Abstract : To outsource a company's sales division by contracting external parties to perform activities usually performed in-house is a common consideration today. Previous research has established both advantages and disadvantages with outsourcing. READ MORE