Essays about: "nigeria image"

Found 2 essays containing the words nigeria image.

  1. 1. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets

    University essay from Avdelningen för ekonomi

    Author : Joseph Okhiria; Dimkpa Princewill; [2013]
    Keywords : Key words: Internationalization; Corporate Social Responsibility CSR ; Markets; Corruption; Political Instability; Economic challenges; Cultural Differences;

    Abstract : Title:  Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets Level:  Final thesis for Master Degree in Business Administration   Authors:  Joseph Okhiria and Princewill Dimkpa   Supervisor:  Professor Akmal Hyder                                                      Date: 10th June 2013   Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges.  Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE

  3. 2. A proposed Model for Country Branding : an experimental Application on Nigeria

    University essay from Företagsekonomi

    Author : Samuel Johnson Ogundipe; [2012]
    Keywords : Branding; Image Crisis; Rebranding; Tourism; Destination Image; Developmental Planning; Sustainable development; Country Branding Model; Nigeria;

    Abstract : In the era of globalization, countries compete with each other for attention, respect and trust of potential consumers, investors, tourists, media and governments of other nations. Branding is the most powerful tool that a nation can utilize for effective differentiation strategies and for creating competitive advantage over other nations. READ MORE