Essays about: "non-green consumers"
Found 3 essays containing the words non-green consumers.
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1. Technology and market screening for “green” disposable diapers
University essay from KTH/Fiber- och polymerteknologiAbstract : Marknadens påstående om att ”använda så lite plast som möjligt” är vilseledande när 5 av 11 miljövänliga blöjmärken observerades innehålla 80-75% fossil baserad plast. Detta demonstrerar att vilseledande marknadsföring är närvarande på marknaden av miljövänliga engångsblöjor. READ MORE
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2. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE
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3. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™
University essay from Avdelningen för ekonomiAbstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE