Essays about: "non-prescription pharmaceuticals"

Found 2 essays containing the words non-prescription pharmaceuticals.

  1. 1. The Swedish Pharmacy Industry: Cross-Promotional Effects on Purchase Behaviour and Customer Satisfaction

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mikaela Lundh; [2013]
    Keywords : pharmacy retail; non-prescription pharmaceuticals; cross-promotion; customer satisfaction; Moderate Incongruity Effect;

    Abstract : Since the de-regulation in 2009, the Swedish pharmacy industry is a fiercely competitive landscape characterized by low profitability and market saturation. Certain actors have exited the market while others have merged, and the trend is pointing towards a progressive market consolidation. Financial performance is lower than expected. READ MORE

  3. 2. Is it possible for Apoteket AB to retain its customers after de-regulation? : A Case Study

    University essay from Handelshögskolan vid Umeå universitet

    Author : Muhammad Arif Khan; Saqib Saeed Khan; [2011]
    Keywords : Apoteket AB; De-regulation; customer retention; pharmaceuticals; Sweden; 7 Ps of marketing; customers;

    Abstract : Purpose of the Study To study how Apoteket AB can retain its customers after the government decision to implement de-regulation in Swedish pharmaceutical market. Apoteket AB was the only state-owned pharmacy for more than 38 years but now they are in competition with other pharmacy operators including supermarkets and gas stations. READ MORE