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Found 4 essays matching the above criteria.

1. 1. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Jonathan Ruus; [2023-03-17]
   Keywords : English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

   Abstract : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. READ MORE

3. 2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

4. 3. Modified second-price auctions in real-time bidding

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Oskar Stigland; [2019]
   Keywords : Real-time bidding; Vickrey auction; second-price auction; modified second-price auction; boosted second-price auction; adverse selection; Business and Economics;

   Abstract : The surge in revenue from real-time auctions for online display advertisement has spurred great research interest into how to design optimal mechanisms for these auctions, with respect to both buyers and sellers. This thesis focuses on some recent proposals on how to modify the Vickrey auction, which has been dominating the world of real-time auctions for the past decade, in order to better accommodate for the dynamics of this specific auction environment while also increasing the revenue of the seller. READ MORE

5. 4. Deep Reinforcement Learning in Real-time Bidding

   University essay from Lunds universitet/Matematik LTH

   Author : Oskar Stigland; [2018]
   Keywords : Machine learning; reinforcement learning; markov decision process; neural network; deep Q-network; real-time bidding; online display advertisement; Mathematics and Statistics;

   Abstract : Real-time bidding is getting increasingly popular for buying and selling online display advertisement. This has spurred a research interest into how to design optimal bidding algorithms, with advances during the last two to three years focusing heavily on reinforcement learning. READ MORE