Essays about: "online product communities"

Showing result 11 - 14 of 14 essays containing the words online product communities.

  1. 11. Critical Success Factors for Leveraging Online Platforms for Open Innovation - A Case Study of the Innovation Intermediary Hosted by Skåne Food Innovation Network

    University essay from Lunds universitet/Innovationsteknik

    Author : Caroline Brandt; Caroline Dimberg; [2015]
    Keywords : Open Innovation Platform; Critical Success Factors; OpenUp; SFIN; Innovation Intermediary; Innovation Challenge; Innovation Contest; Technology and Engineering;

    Abstract : In a world where innovative solutions can emerge from anyone, anywhere at any time, it has become imperative for companies to learn how to take advantage of this widespread abundance of knowledge. One way, through which organizations can access this external expertise, is by hosting online communities that facilitates interactions with external stakeholders. READ MORE

  3. 12. The effects of intrinsic motivation, extrinsic motivation and toolkits onuser participation in User-generated content for video games: : A quantitative study of product development in online communities

    University essay from Umeå universitet/Företagsekonomi

    Author : Joakim Lundmark; Eric Sandström Lindberg; [2015]
    Keywords : Intrinsic; extrinsic; motivation; UGC; user-generated content; video-games; toolkits;

    Abstract : In this thesis we will discuss the subject of user participation in the development process of products, specifically video games, through a concept called User-generated content. Product development demands speed and flexibility in the development process and it has been suggested that managers should revise the process of product development to become more flexible and integrate the consumer in increasingly more steps of the process. READ MORE

  4. 13. The Customer Experience in Online Product Communities

    University essay from Avdelningen för ekonomi

    Author : Sofia Palm; Rasmus Lundborg; [2014]
    Keywords : customer experience; experiental marketing; online product communities;

    Abstract : Syfte: Syftet med denna studie är att undersöka hur kundens upplevelse formas i kontexten online product community, utifrån ett multidimensionellt perspektiv på kundupplevelsen.   Metod: Med bakgrund mot studiens syfte var det passande att använda en kvalitativ metod. READ MORE

  5. 14. WEB-BASED PRODUCT CONFIGURATION FOR MASS CUSTOMIZATION : Towards developing mass customization strategy

    University essay from JTH, Industriell organisation och produktion; IHH, Informatik

    Author : Pero Ristov; Ana Trpeska Ristova; [2011]
    Keywords : Mass Customization; Customer Co-Design; Configuration Systems; Online Communities;

    Abstract : The increasing demand towards products and services that perfectly matches the customer needs is evident, so the manufacturing trends are aiming to produce small unit of customized product in large total volumes. The advances in manufacturing and information technologies provided great opportunities to achieve cost-effective mass customization. READ MORE