Essays about: "online retailing"

Showing result 6 - 10 of 115 essays containing the words online retailing.

  1. 6. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
    Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

  3. 7. Shoppin’ in the Rain : An Evaluation of the Usefulness of Weather-Based Features for an ML Ranking Model in the Setting of Children’s Clothing Online Retailing

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Isac Lorentz; [2023]
    Keywords : Statistical analysis; regression analysis; recommender systems; ensemble learning; electronic commerce; LightGBM; learning to rank; feature selection; weather-based features; fashion; Statistisk analys; regressionsanalys; rekommendationssystem; ensemble-inlärning; näthandel; LightGBM; learning to rank; variabelselektion; väderbaserade variabler; mode;

    Abstract : Online shopping offers numerous benefits, but large product catalogs make it difficult for shoppers to understand the existence and characteristics of every item for sale. To simplify the decision-making process, online retailers use ranking models to recommend products relevant to each individual user. READ MORE

  4. 8. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Ebba Österlund; Sofia Lindborg; [2023]
    Keywords : Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Abstract : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. READ MORE

  5. 9. "We'll tailor your experience"

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kevin Sällberg; Almina Herrlin; [2022]
    Keywords : content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Abstract : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. READ MORE

  6. 10. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Greijer; Abdullah Smew; [2022]
    Keywords : Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

    Abstract : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. READ MORE