Essays about: "porter s generic"
Showing result 1 - 5 of 14 essays containing the words porter s generic.
-
1. The Strategic Management Implications of Understanding Fair Trade through Organizational Economics
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to analyze the contractual relationships associated with the fair trade concept by applying organizational economics theory in order to contribute with theoretical and practical strategic management insights. The purpose stems from the underlying research problem concerning a lack of supplementary theoretical perspectives and development informing strategic decision-making in sustainability literature related to supply-chains. READ MORE
-
2. Impacts of Industry 4.0 on Swedish Manufacturing SMEs Context
University essay from Högskolan i Jönköping/JTH, Logistik och verksamhetsledningAbstract : Abstract Purpose- Industry 4.0 as a concept has created a wave of innovation in the manufacturing sector. In Sweden, the goal for the Swedish manufacturing SMEs is to be leaders in digitalization and stay competitive. Therefore, the purpose of this research is to understand the impacts of Industry 4. READ MORE
-
3. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE
-
4. Rethinking Competitive Strategy in Mature Industries: An externally-focused in-depth study into how companies in mature industries can rethink their competitive strategies.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Today’s rapidly changing environment amplifies the need for companies no matter the industry, to stay on top of their game and not lose market share to competing firms. This is particularly true of companies in mature industries, and therefore, is a worthy area of study and the focus of this thesis. READ MORE
-
5. Portfolio Management - The key to successful business - A longitudinal case study of a construction company
University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/EkonomihögskolanAbstract : Title Portfolio Management - The key to successful business A case study of a construction company Authors Britta Ek Thomas - Master of Science in Technology Management Filip Eliasson - Master of Science in Biotechnology Engineering with Technology Management Elin Skoghagen - Master of Science in Technology Management Advisors Charlotta Johnsson, Associate Professor Department of Automatic Control, Faculty of Engineering, Lund University Thomas Kalling, Professor Institute of Economic Research, Lund School of Economics and Management, Lund University Supervisor A, Product Manager The Mother Company Supervisor B, Director of Product Development The Mother Company Issue of Study Managing product portfolios in today’s business environment is highly complex; there are a number of orthogonal dimensions to consider in order to be successful. Theories within the area of portfolio management are often single tracked and lack the comprehensive picture of what vital aspects to consider to achieve portfolio management excellence. READ MORE
