Essays about: "the importance of brand extension-"

Showing result 1 - 5 of 13 essays containing the words the importance of brand extension-.

  1. 1. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
    Keywords : Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

    Abstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE

  3. 2. Non-core business talent attraction

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karin Törnblad Davidsson; [2021]
    Keywords : talent attraction; marketing; HR; employer branding; values; recruitment platform; core business; non-core business; reputation; Business and Economics;

    Abstract : Research Question and Purpose: The research question will investigate what talent attraction looks like in non-core businesses sharing the name of the core business. The purpose of this thesis is to explore talent attraction in the context of non-core businesses sharing the name of the core business. READ MORE

  4. 3. Product Line Extension in an Online Environment

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Bjarke; Madeleine Hultin; [2017]
    Keywords : product line extension; assortment variety; assortment complexity; brand quality perception; online marketing;

    Abstract : Previous research has shown that a more varied assortment does not only increase sales by satisfying consumer preferences but also by gaining more attention due to increased shelf space. Product line extensions are therefore not solely of importance when it comes to aiming for a high actual variety in the assortment, but also when aiming to increase the visual size of the assortment. READ MORE

  5. 4. How to scale SaaS business  from local to global markets? : Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE

  6. 5. How to scale SaaS business from local toglobal markets? Case of ad servers

    University essay from KTH/Entreprenörskap och Innovation

    Author : TOMS PANDERS; [2014]
    Keywords : SaaS; Software as a service; Ad server; Advertising technology; Software;

    Abstract : This thesis will describe SaaS (Software as a Service) business in a global environment. The prior focus will be to give suggestions of models and good examples of how to scale local business into global markets. The necessary theoretical framework on software product and scalability issues is given. READ MORE