Essays about: "porter strategy"

Showing result 21 - 25 of 77 essays containing the words porter strategy.

  1. 21. How to respond to low cost competition – A case study

    University essay from Lunds universitet/Produktionsekonomi

    Author : Erik Andreason; Gustav Wind; [2015]
    Keywords : Low cost competition; low cost strategies; low cost threat; business strategy; pricing; response to low cost; Technology and Engineering;

    Abstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE

  3. 22. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrijana Angjelova; Petter Sundström; [2015]
    Keywords : Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

    Abstract : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). READ MORE

  4. 23. Does reputation matter?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustav Wingstrand; Björn Hellqvist; [2015]
    Keywords : CBIRM; Corporate Brand Management; Strategy; Porter’s Diamond; Cargo port industry; Business and Economics;

    Abstract : Purpose: Investigate how the corporate brand can play a strategic role within the cargo port industry through affecting the choice of cargo port from the customer’s perspective. Methodology: A qualitative method with an abductive approach has been used. The research design is based on semi-structured interviews. READ MORE

  5. 24. The business models of commercial urban farming in developed countries

    University essay from SLU/Dept. of Economics

    Author : David Ingemar Hedin; [2015]
    Keywords : alternative food network; business model; competitive advantage; horticulture; short food supply chain; strategy; urban farming; vertical farming;

    Abstract : This thesis is an analysis of the business models used in commercial urban farming in the developed world. With its global sample and praxis to include all found firms not subject to delimitations, this thesis is an extension of the academic writing that already has gone beyond the case approach in studying urban farming and alternative food networks. READ MORE

  6. 25. What makes the difference? : a study of the purchase process from a buyer's perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Maria Kjelin; [2015]
    Keywords : Fast fashion; Purchase process; Competitive strategies; Fast fashion retailing companies in Sweden; Fast fashion buyer;

    Abstract : The changing dynamics of the fashion retailing industry has progressed and become a global multibillion industry, (Solomon & Rabolt, 2007). It has put a lot of pressure on the fast fashion retailers were key strategies in order to maintain a strong position in market, must be established, (Doyle, Moore & Morgan, 2006). READ MORE