Essays about: "product Mix theory"

Showing result 1 - 5 of 28 essays containing the words product Mix theory.

  1. 1. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  3. 2. Investigating the Formulation and Implementation of Strategy Through Project Selection in the Swedish Process Industry

    University essay from Blekinge Tekniska Högskola

    Author : Lars Hanses; Albin Tärnåsen; [2023]
    Keywords : Strategy implementation; strategy formulation; project selection; process industry;

    Abstract : Corporate strategies have a low success rate and strategic objectives are frequently not met. To gain insight into this phenomenon, this research explores the process of generating and implementing strategy through CAPEX projects within the mature Swedish process industry. READ MORE

  4. 3. How Product Properties Drive Wine Sales in Norway

    University essay from KTH/Matematisk statistik

    Author : Elin Blomqvist; Johan Legernes; [2021]
    Keywords : Regression; Wine; Vinmonopolet; Marketing mix; 4P; Price triangle; Statistics; Applied mathematics; Regression; Vin; Vinmonopolet; Marknadsmixen; 4P; Pristriangel; Statistik; Tillämpad matematik;

    Abstract : This project investigates the Norwegian wine market and attempts to provide models of how the sales volume is influenced by different product attributes. The purpose was to examine if and how such relationship can be modelled using multiple linear regression. READ MORE

  5. 4. Managing successful implementation of flexible automation in SMEs

    University essay from Jönköping University/Tekniska Högskolan

    Author : Marc Daniel Betz; Ahmad Traffash; [2021]
    Keywords : Flexible Automation; Employee Involvement; Change Management; SMEs; Implementation;

    Abstract : Today the global market is changing to increased competition, short product life cycles and mass customisation. Therefore, the pressure on manufacturing companies to become more flexible in their production has increased. READ MORE

  6. 5. "We are not bad and we are not doing anything wrong" : exploring girls' menstrual inclusion in India

    University essay from Lunds universitet/Kulturgeografi och ekonomisk geografi; Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Patricha Jeppe Ottsen; [2020]
    Keywords : Menstrual Hygiene Management; Menstrual Inclusion; Menstrual Poverty; Women s Health; India; Social Sciences;

    Abstract : In recent years, there has been a surge in research on menstrual poverty in Sub-Saharan Africa, and scholars are debating which interventions are the most appropriate. One of the leading theories is Civil Society Based Intervention which prescribes a mix of sanitary product-provision and menstrual education. READ MORE